In partnership with the United States Tennis Association (USTA), Emirates has announced a global, integrated sponsorship of the US Open and US Open Series.

As part of the agreement, Emirates becomes the "Official Airline of the US Open" and the title sponsor of the "Emirates Airline US Open Series," whose 10 events combine to form the summer hardcourt professional tennis season and lead into the US Open.

The seven-year partnership will enable the airline to strengthen its connection with US consumers through a long-term investment in US sport. The sponsorship rights include integrated consumer experiential elements and substantial digital media assets and opportunities.

Emirates will have a significant on-court presence and also receive global promotional rights. In 2011, the US Open Series collectively reached a US viewing audience of 39 million and drew more than 800,000 fans.

"Our new partnership with the USTA and sponsorship of the prestigious US Open represents a further strengthening of Emirates' presence within the United States," said Sir Maurice Flanagan, Executive Vice-Chairman of Emirates Airline and Group. "With the launch of Seattle, our sixth US gateway on March 1, Emirates will soon offer 59 flights a week to North America, connecting more US consumers than ever to our vast global network spanning six continents."

Leading up to the US Open, travellers on Emirates will enjoy inflight content featuring classic US Open matches and recap programs. Emirates Skywards members will also enjoy onsite promotional experiences.