Helen Kelly

A union ad campaign on giant screens at this weekend's Wellington Sevens will take a light-hearted route to a serious message about ACC, the CTU revealed today.

The adverts, featuring the fictional misfortunes of 'Borat' in his fluorescent mankini, aim to inform revellers about the very real threat to ACC protection from the Government's plans to cut entitlements and privatise the accident compensation scheme.

"Our ads will keep with the fun of the occasion for fans watching on the screens around Wellington while giving a gentle reminder that the financial protection from ACC that they take for granted is under serious threat from this government's policies," said CTU President Helen Kelly.

With the strapline "That's gotta hurt - but cuts to ACC will hurt more", the adverts will play between games televised on giant screens at the Westpac Stadium concourse, Queen's Wharf and Courtenay Place.

The campaign was paid for by unions who are backing the march and rally at Parliament on Tuesday 16 February which will also involve the bikers' lobby, health professionals and concerned members of the public.

The adverts can be viewed at www.youtube.com/NZCTU.