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Sky Italia Appointed Italy Broadcast Rights Holders For RWC 2011

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Fuseworks Media
Fuseworks Media
Sky Italia Appointed Italy Broadcast Rights Holders For RWC 2011

Rugby World Cup Limited (RWCL) has announced the appointment of SKY Italia as Italy's broadcast rights holders for Rugby World Cup 2011 in New Zealand.

The deal means that more people than ever before will have the opportunity to watch the world's third largest sporting event through SKY Italia's broadcast and online platforms.

The announcement is a further boost for Rugby in Italy and underlines SKY Italia's commitment to the promotion of the Game in the country, heading an extensive broadcast portfolio that also includes the RBS Six Nations from 2010, Tri Nations and Heineken Cup.

"Rugby continues to grow in popularity and participation throughout Italy and with its extensive Rugby broadcast experience and commitment to the promotion of the Sport, SKY Italia will provide the perfect platform to engage new audiences in Italy," said RWCL Managing Director Mike Miller.

Tom Mockridge, SKY Italia Chief Executive Officer, said: "This agreement confirms our continued commitment towards Rugby, a sport to which popular attention is strongly increasing in Italy. Having broadcast Rugby World Cup 2007, we are proud to be broadcasting Rugby World Cup 2011 in High Definition, enriching the coverage for viewers."

"The acquisition of the Rugby World Cup 2011 broadcast rights further enriches the suite of major sports events broadcast by SKY Italia, including the RBS Six Nations, the next four Olympic Games and FIFA World Cup 2010 and 2014."

Rugby World Cup 2007 in France reached a global television audience of 4 billion. RWC 2011 will be the seventh edition of Rugby's global showpiece event and will kick off on September 9, 2011 when hosts New Zealand face Tonga in the first of 48 matches spread over 44 days of world class Rugby action.

The tournament will feature the top 20 Rugby nations in the world, including the 12 automatic qualifiers from RWC 2007 in France. The teams will be divided into four pools of five teams with Italy in Pool C alongside Australia, Ireland, USA and Europe 2. The top two teams in each Pool will qualify for the quarter finals. The RWC 2011 final will be played in Auckland on October 23.

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