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Softball signs major financial sponsor

Contributor:
Fuseworks Media
Fuseworks Media

The most important sponsorship deal in the history of softball in New Zealand has been confirmed today with the announcement of a strategic partnership between Softball New Zealand and one of the country’s leading home building company, Golden Homes.

The relationship which is the largest ever financial sponsorship for the sport comes on the back of rise in popularity of the sport, including the Black Sox home victory to take the world championship title last year, and live TV coverage of the test series win against Australia in March. Softball NZ have recently secured hosting rights for the Oceania Qualifier in December as the World Champion Black Sox team begin the defense of their world championship crown.

Golden Homes is looking at its funding partnership with Softball NZ and the naming rights for the World Champion New Zealand Black Sox as an ideal relationship of a business which ranks team effort and family values highly alongside a sport which has a similar ethos.

"Golden Homes are extremely honoured to partner Softball New Zealand and the World Champion Black Sox team. Golden Homes is grateful for the opportunity to team up with an internationally successful team and a proud national sporting body" says Shane Helms, CEO Golden Homes.

Meanwhile the Golden Homes partnership is being celebrated by Softball NZ as a game changer for their sport.

"The Golden Homes partnership is a major shift in thinking for Softball in New Zealand", says Softball NZ CEO, Tony Giles. "This strategic partnership with a corporate sponsor is an unprecedented opportunity to promote not only the Black Sox nationally and internationally, but the game of softball throughout New Zealand".

"The Golden Homes support will allow the New Zealand Black Sox to compete internationally more often and ensure we continue to produce world champion teams. Over time this partnership will also allow SNZ to better support programmes and other initiatives from grassroots level through to high performance.

In December New Zealand will host the Oceania qualifying tournament at Rosedale Park, Albany for the 2015 ISF Men’s World Softball Championship being held in Saskatoon, Canada.

The support of Golden Homes comes after the signing last week of Cityfitness as a partner for the sport with further sponsorship expected in the coming months.

The terms of the sponsorship is not being disclosed at this time.

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