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Delacon to integrate call analytics data into Domo

Fuseworks Media
Fuseworks Media

Call analytics provider Delacon and cloud-based operating system provider, Domo, are making it easy for Delacon’s clients to access its call and speech analytics data alongside their other marketing data through a new connector for the Domo platform.

Customers can now realise more value from their marketing data through real-time, actionable insights delivered in Domo.

Michael Center, CEO of Delacon said: "The integration of Delacon’s platform with the Domo platform means clients’ call analytics data together with their additional marketing, advertising, web, sales and spend data can be made available in one place providing powerful and insightful datasets.

"Our clients using Domo now have a complete view of marketing campaign performance by budget, spend, ad impressions, clicks, web sessions and calls, right down to sales conversions by campaign, publishers, placements and creative."

Domo’s award-winning platform serves as the operating system for business, digitally connecting all of an organisation’s people, data and systems, empowering them to collaborate better, make better decisions and be more efficient, right from their phones. Domo currently has more than 600 data connectors available for users to bring in data from a variety of platforms.

Paul Harapin, vice president and general manager, APJ, Domo added: "The power of the Domo platform is enhanced through integrations with partners such as Delacon, who are bringing their depth of expertise to our mutual customers. When combined with Domo’s capabilities, the additional value that we can deliver to clients is unparelled."

The integration with Domo is Delacon’s latest announcement to make data easily accessible to its clients, with the aim to give marketers increased visibility as to performance of their campaigns.

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