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Sony brings new level of power to premium compact camera line-up

Fuseworks Media
Fuseworks Media

Newly developed 1.0-type stacked 20.1 MP [i] Exmor RS CMOS image sensor with DRAM chip and latest generation BIONZ X image processor

Alpha 9-level speed performance with up to 60 AF/AE tracking calculations per second [ii] and 20fps [iii] blackout-free shooting [iv] with AF/AE tracking

World leading [v] 357-point focal-plane phase-detection AF + 425-point contrast-detection AF with world’s fastest5 0.02 sec [vi] high AF speed

Real-time Tracking and Real-time Eye AF for humans and animals [vii]

ZEISS Vario-Sonnar T- 24-200mm [viii] F2.8 - F4.5 Large Aperture High Magnification Zoom Lens

New ‘Single Burst Shooting’ [ix] Drive Mode at up to 90fps [x] speed

Pro-level movie functionality including 4K [xi] HDR (HLG) [xii], Real-time Tracking and Real-time Eye AF for movie shooting, 4K Active SteadyShot, Vertical-position data recording for movies and integrated microphone jack

Auckland, 26 July 2019 - Sony today announced a new addition to its award-winning series of RX cameras with the launch of the RX100 VII (model DSC-RX100M7). Utilising technologies developed for Sony’s full-frame mirrorless camera Alpha 9, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting, inspiring the user to feel confident that they are armed with professional-level power in their pocket for spontaneous shooting in everyday life.

The RX100 VII is powered by a newly developed 1.0-type stacked Exmor RS CMOS image sensor and the latest generation BIONZ X image processor. This combination delivers new levels of autofocus performance and achieves speed breakthroughs that have previously only been seen on the Alpha 9. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T- 24-200mm8 F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, from photo enthusiasts to professionals.

New standard for AF performance in a compact camera

The RX100 VII offers a world leading5 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimised lens drive control, world’s fastest5 0.02 sec6 AF acquisition time is realised. A major leap in AF/AE tracking performance during continuous shooting [xiii] means the camera performs AF/AE calculations up to 60 times per second2 and captures fast moving action at 20fps3 with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.

In addition, the image sensor realises blackout-free shooting4 for a completely live view, even when continuous shooting at 20fps3; the same experience as the Alpha 9. The RX100 VII also debuts a new drive mode, Single Burst Shooting9, for capturing the perfect high-speed shot at up to 90fps10 in JPEG/RAW format utilising the anti-distortion shutter. ‘Single Burst Shooting’9 allows the photographer to frame fast moving action and shoot as if taking a single shot but the camera will actually deliver seven still images, taken at 90fps, 60fps or 30fps, so the user can select the perfect moment.

For the first time in a compact camera, the RX100 VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities. ‘Real-time Tracking’ utilises Sony’s latest algorithm including artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animals7, and allows the photographer to concentrate exclusively on composition [xiv].

Movie-making marvel

The compact and lightweight characteristics of the RX100 VII (approx. 302g / 102mm x 58mm x 43mm [xv]) mean it can always be carried around and can be mounted in places that larger cameras cannot. But its small factor belies a multitude of pro-level movie-making capabilities perfect for on-the-go shooting such as vlogging:

- 4K in-body movie recording with full pixel readout and no pixel binning in high bit rate XAVC S11

- Real-time Tracking and Real-time Eye AF for video

- 4K Active SteadyShot [xvi] that is 8x more effective than 4K Standard SteadyShot

- Integrated Microphone input [xvii]

- Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3/S-Log3

- Compatibility with ‘Movie Edit add-on’ from the ‘ Imaging EdgeTM’ mobile application for movie stabilisation and editing

- Vertical-position data recording for movies [xviii]

- Interval Shooting [xix] for stunning time-lapse videos

- Super Slow Motion [xx] recording at up to 1000fps

- 180-degree flip screen for ease-of use whilst vlogging

Jun Yoon, Head of Digital Imaging Sony ANZ said, "As the global leader in sensor and processor technology we have been able to deliver many of the incredible features of our Alpha 9 in to a compact camera that fits in your pocket. The AF speed and industry-leading AI allows RX100 VII users to capture moments and create images and videos that were simply not possible before. When you see what this camera can produce, you’re guaranteed to be amazed."

"The release of the RX100 VII is another exciting breakthrough highlighting Sony’s commitment to innovation in our industry."

Ideal for vlogging

The RX100 VII is perfect for the advanced vlogger who can utilise the 180-degree flip up screen, and with the addition of the microphone jack, capture superior audio.

To make it the ultimate vlogging kit, the Shooting Grip (VCT-SGR1), which allows for easy recording and zooming right at your fingertips, can also be purchased.

New jacket case for the RX100 series

Sony has also introduced a new leather-look body case for the RX100 series (LCJ-RXK) which includes a lens jacket and shoulder strap to protect the camera from bumps and shocks. It provides easy access to the microphone jack and USB terminal which enables charging and image transfers without the need to remove the case.

Pricing and availability

The RX100 VII will be available in New Zealand from August 2019 for SRP $2,199.95. The LCJ-RXK will be available for SRP $119.95 at a date to be confirmed.

For full product details, please visit:

RX100 VII:


A product video on the new RX100 VII can be viewed here:

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