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Break-Dancing Infants Set A Guinness Record

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Contributor:
David Silversmith
David Silversmith

The Guinness Book of World Records has determined that Evian’s break-dancing infants have racked up a total of 45,166,109 online views worldwide making it the most viewed online advertisement in history.

Given the worldwide growth of the Internet in general and YouTube specifically,it seems likely that is one world record that will be quickly broken as companies realize the potential of social media to spread a cost effective message.  The ad features babies on roller skates dancing and doing stunts.  The babies do backflips, jumps and walk on their hands.  The background music is Sugarhill Gang's Rapper's Delight.  Here’s the commercial if you have missed these roller babes:  

When this video first went live it's 1,845,389 views a week paled by comparison to the 3,978,561 views for the  Air New Zealand "we have nothing to hide" ad.  But word of mouth helped this video surge ahead and reach the Guiness book of records.  While nobody has mastered exactly what makes a video go social media wild, cute babies in strange situations seem to be a tried and true way to advertise.

Evian's worldwide brand director told the Telegraph that the commercials were meant to sell consumers "a dream" and by winning this world title at the very least the brand director's dreams have come true.  With the success of ads like Evian's, we are certain to see more companies try YouTube over expensive TV time.

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