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Celsias Returns To Its Kiwi Roots, Urging Action On Climate Change

Contributor:
Fuseworks Media
Fuseworks Media
Celsias Returns To Its Kiwi Roots, Urging Action On Climate Change

Acclaimed eco-website Celsias is coming home with the launch of www.celsias.co.nz.

Founded three years ago by Marlborough clean tech entrepreneur Nick Gerritsen and former Christchurch Mayor Vicki Buck, the www.celsias.com site has thousands of individual members and more than 200 companies and organisations registered, including Disney, Sun Microsystems, WWF, Columbia University, The University of Auckland, New Zealand Post and Ausra Solar Technologies.

Celsias.co.nz gives Kiwis the ability to organise and take action on climate change and build a community-led response.  In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects, and highlight initiatives.

Its launch comes around 100 days before world leaders meet in Copenhagen to decide the next steps from the Kyoto Protocol.

Rolling out local country domains is a natural extension of Celsias’ community focus, says Buck.

“Tackling climate change is particularly important in New Zealand where our livelihood comes from our environment,” she says.

“We know Governments struggle to act fast enough on climate change. So we want the whole community to drive the changes that will make a difference. Celsias provides practical tools and links to help make that happen. It gives New Zealanders the chance to reach out to others who are keen on similar things and make things happen across the whole community.”

The Celsias.co.nz site, accompanied by a bi-annual Celsias magazine, is a joint venture between Celsias and HB Media, which publishes the magazines Good, NZ Marketing and, on behalf of AUT Media, Idealog.

HB Media’s Vincent Heeringa says the initiative gives people the power to change things themselves.

The site also provides businesses a way to share best practice, discuss ideas, promote products and services and swap success stories.

Heeringa says Celsias helps make people aware that they have the power to change things themselves, and tap into a vast community of like-minded individuals on line who want to help.

“We can’t just leave this to governments even though political action is really central to this. Individuals and organisations have a tremendous opportunity to take the lead.

“Celsias provides an online focal point for the sustainability community and those interested in these issues,” says Heeringa.

The decision to create a local site was driven in part by market research conducted by Nielsen Media Research which showed that:

    * 80% of small business executives say they want to know how to become more sustainable, but only 24% knew where to find this information
    * 52% of Kiwis want companies to tell them that they are making a positive change to society or the environment so they can support them; and
    * 80% of consumers in the OECD say they rely on the Internet for research before they purchase products
 

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