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Demand Sees Jade Announce 2011 iPhone Developer Conference

Fuseworks Media
Fuseworks Media
Demand Sees Jade Announce 2011 iPhone Developer Conference

Less than a week after NZiDev 2010 - New Zealand's first conference for iPhone and iPad developers - host company Jade Software has announced next year's conference has already been scheduled for September.

Jade Managing Director Craig Richardson, said the host company had been inundated by requests to confirm arrangements for NZiDev 2011 following the success of last weekend's conference facilitated by O'Reilly Media personality Nathan Tolkington.

"We organised this conference to unite some of the country's most creative thinkers and innovative smartphone developers. Individually they are changing the way we think, collectively I believe they can change the way we live and do business," said Richardson.

Last weekend, more than 150 iPhone and iPad application developers from as far afield as London and as young as 12 years old converged on Jade's Christchurch development centre to share experiences, ideas and the challenges they face in one of the world's most exciting technology markets.

iPhone developer and conference attendee, Sam Jarman said: "I loved the conference. I went there to make contacts, find work and to learn. I came out with that and much, much more. It was a truly awesome and inspiring experience."

Although Jade Software has one of the country's largest smartphone application development teams, their primary focus is on making the integration of conventional business systems with the latest smartphone technology easy.

"There are 7 billion of us on the planet and nearly 5 billion have mobile phones. In mature markets such as the United States, United Kingdom and New Zealand, nearly 50% of devices will be smartphones in the very near future. If you are a business and want to engage with your customers, this is a technology wave you cannot afford to ignore," said Richardson.

Jade's cloud-based mobile integration offering allows companies to aggregate traditional business systems and seamlessly plug-in the latest Apple, Windows Phone 7 and Android smartphone technology.

"Our customers save money on smart phone application development and insulate themselves from short product cycles. They don't require complicated, expensive infrastructure to connect their current business systems to smartphones. Most importantly, they get new applications to market fast, giving them the edge on creating new customer experiences," said Richardson.

The final dates for NZiDev 2011 will be announced early in the New Year.

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