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Facebook and Twitter Data Becomes Search Engine Friendly

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Contributor:
David Silversmith
David Silversmith

Twitter has announced agreements with both Bing and Google to allow the two search engines to get access to the full feed of public Tweets. Facebook, meanwhile, has opened it's doors to Bing so Facebook updates will soon be available to search.

Real-time search is one of the next battlegrounds for internet search, with web users tapping in to services such as Twitter to find out the hot topics of conversation and latest news at any given moment. Microsoft has already rolled out a beta edition of a dedicated Twitter search within Bing. These deals appear to be a slight victory for Microsoft’s Bing versus Google, with Bing being the first to market with Twitter data and, so far, the only one to sign a deal with Facebook.

Both Facebook and Twitter status updates can provide a tremendous source of firsthand, real-time information. However, the  vast majority of tweets and Facebook status updates are pointless nonsense. Breaking political or sports news will add value to search, but do we really need real-time indexing of what everybody in the world is doing right now?

There are also potential privacy concerns. Twitter tweets are public by default and there are already numerous ways to search tweets. If you tweet it, anyone can search it and read it. Facebook on the other hand is private by default and even with that Facebook has been dealing with challenges from a wide range of public and private entities.

Facebook began as a place for college connections, hidden from the eyes of the outside world and only recently introduced on-site search across user profiles and messages. Now, just months later this data will be made available to Bing.

With over 300 million members, Facebook has over 45 million status updates per day. However, the majority of those status updates are private and only status updates that users have chosen to share publicly will be included in Bing search results. So far it is not clear how Facebook Pages and Groups will be searched.  In general, these pages are more public in nature and used to encourage interaction with fans, or advocate for causes.

In the coming weeks, Facebook users will want once again re-evaluate their Facebook privacy settings against the risk or potential of appearing in Bing searches.  Likewise, whether it is Twitter or Facebook, realize that your comments might be public in ways that you never anticipated.

Comments

I wonder if these

I wonder if these developments will affect the way people post in the future on Twitter and Facebook. Great post! Thank you for laying the situation out in such a clear manner.
x0x
Anita @ModelSupplies

I was at a social media

I was at a social media meeting today - presumably folks in the "know" and this news clearly has not circulated yet. While Bing and Google are making lots of hoopla and Press Releases, Twitter and Facebook have been kind of in the background. I agree with you - the more people know - will they appreciate this?

I hope Facebook keeps the

I hope Facebook keeps the default so that our statuses are not put into Bing. This would be the only ethical way to do it. Forcing millions of people who want to maintain their privacy to change a setting to maintain that privacy would be wrong.

It looks like you will have

It looks like you will have to be certain your privacy settings are set to private. Rule of thumb - if you care about privacy, you need to read and check all your settings. The social media sites only want to make your stuff more and more public.

If you want to maintain your

If you want to maintain your privacy you shouldn't be on these types of sites in the first place.

But I want my cake and I

But I want my cake and I want to eat it too! But seriously, you make a good point - if you are on Twitter or Facebook you have to assume that all your stuff is at least semi-public.

Online and privacy. HA. If

Online and privacy. HA. If you don't want people to know or for something to be public, don't say it, don't publish it.
If you are doing something online chances are its public by default.
Twitter and Facebook are public forums, people need to 'get' that, quickly

Justin Flitter
Social Media Strategist

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