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Google Invests in App to Predict the Future‎

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David Silversmith
David Silversmith

Google has searched the world for everything that has been written.  It's mapped out every street in the world. But now, Google is looking to a new frontier - predicting the future.Google’s investment offshoot Google Ventures has invested funds in a startup company, Recorded Future, which “offers customers new ways to analyze the past, present and the predicted future.”  On its web site, Recorded Future says its prediction process works by using data analysis to look at the popularity of people or things in the news and on the Internet. By analyzing trends of past behavior, they can then predict future actions. 

Check out the company’s demo on YouTube, showing how its product works for users who want help predicting what the future will look like:

Recorded Future offers alerts on topics such as financial markets, geopolitical news, industry changes, public figures, technology and information security. The application can be customized to return results for an individual person or other topic of specific interest.

Recorded Future claims that they are bringing a new category of analytics tools to market. While search engines focus on text retrieval and leave the analysis to the user, Recorded Future focuses on the tools which can assist in identifying and analysing historical developments which can then help formulate hypotheses about likely future events. Recorded Futures has even coined a new term, “temporal analytics” to describe the time oriented analysis tasks supported by our systems.

Recorded Future's homepage features a quote from British prime minister Benjamin Disraeli: "What we anticipate seldom occurs; what we least expected generally happens."

I can only wonder, did Recorded Future know that I would write this post, or that you would read it?  Certainly not as there is not enough data to deal with that micro a level of analysis.  I suppose that Recorded Futures is like the weatherman and only time will tell if their predictions are valuable. As they say - the future will be here soon!

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