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Heineken launches RWC smartphone app

Fuseworks Media
Fuseworks Media
Heineken launches RWC smartphone app

Your Heineken Passport' is designed to get you together with your mates, helping you and our overseas guests find Official RWC 2011 Bars. You can also use 'Your Heineken Passport' to meet up with fellow fans from all nations, get up-to-the-minute RWC 2011 intel and be in with a chance to win tickets to the Rugby World Cup 2011 Final. In short, it's a one stop shop for getting you where you need to be this RWC 2011.

The "Bar Finder" uses GPS to locate where fans are in relation to Official Rugby World Cup 2011 bars, providing info on the bar and how to get there, fast. On arrival app users are encouraged to "Check In?. Facebook is included in the app if you want to let your mates know where you are celebrating (or hopefully not commiserating).

Your team affiliation and location is used by the "Fan Finder" to search for other fans, which means that you can cheer on your team with people who are on the same wavelength, or avoid your arch rivals!

Additional features include a game element that challenges fans to answer general RWC trivia questions relevant to the match being played at the time. There is a RWC 2011 information centre to find match schedules, pool standings and results, so you are kept up to date while you are out and about.

Safety is a priority so at the end of the night "Your Heineken Passport" then gives you details on how to get home safely.

But wait, there?s more. The more you make use of "Your Heineken Passport" the more chances you have to win two tickets to the RWC 2011 Final with full Heineken hospitality. Every time you check in or get the correct answers to a raft of rugby trivia, you are rewarded with a virtual bottle cap. Five bottle caps mean one entry into the draw to be able to cheer on the finalists on October 23, courtesy of Heineken.

Mike Stribrny, Heineken Brand Manager, says: "The "Your Heineken Passport? App is all about making the most of the best event we?ll ever host in New Zealand. Mates will be able to get together more easily, share the highs and lows of the tournament and ultimately be in with the chance to win Finals tickets - with our hospitality. The more people who use the app, the better it becomes. Designed by Kiwis for Kiwis and their guests, this app will ensure that users have the time of their lives, right here, right now."

"Your Heineken Passport? is free to download for Apple, Android and Windows Smartphones. Text "PASSPORT" to 9090 or visit for more information.

If you enjoyed that Heineken we know that you?ll be wanting to enjoy a few more at our Official RWC 2011 Bars. So download the app now, have a play with it, and get everyone you know to hook up. The more people who sign up, the better the experience. And you?ll know where your mates are right here, right now.

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