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Sony Ericsson launches Xperia ray

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Fuseworks Media
Fuseworks Media
Sony Ericsson launches Xperia ray

Sony Ericsson today announced the new Xperia ray smartphone - fast, attractive and compact - is now available exclusively to Vodafone customers.

Like the rest of the Xperia range, the Xperia ray runs on the Android OS (Gingerbread 2.3) and provides users with access to the very best Sony technology.

Its 8.1MP camera and Exmor R mobile sensor capture visually outstanding stills and HD videos; and viewing is bright and crystal clear via the Reality Display with Mobile BRAVIA Engine. True to Sony Ericsson's design philosophy, the Xperia ray fits snugly in the palm of the users' hand. For touch-screen fanatics, this 9.4mm thin pocket-rocket features integrated touch keys and a scratch resistant screen. It also boasts a front facing camera and access to the Sony Entertainment Network - a massive catalogue of music and movies. Social interaction is a breeze with Sony Ericsson's unique Facebook inside Xperia which makes Facebook instantly accessible from the most used areas of the phone. Never miss a birthday again, with birthdays of Facebook friends added to the phones calendar. John Featherstone, Managing Director, Sony Ericsson Oceania said: "Xperia ray delivers on Sony Ericsson's promise of creating smartphones that allow users to lead a life less ordinary. We believe the smaller size of this device, combined with Sony's world-renowned camera and screen technology, will make it exceptionally appealing to users who are looking for a smartphone that stands out from the rest."

Vodafone Director of Sales, Grant Hopkins believes the Xperia ray will be a great addition to the Xperia family of products. "The Xperia ray is an exciting offering from Sony Ericsson, packing a great Android Smartphone experience on the platform's latest Gingerbread software into a compact and sleek design. And at a great price point of $699 outright and only $299 on account, we are sure Xperia ray will become a real kiwi favourite," says Hopkins.

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