Fuseworks Media

‘Nearly three quarters of Kiwi buying preloved prezzies this Christmas’

Households are continuing to feel the cost of living crunch as more Kiwi turn to secondhand gift giving this Christmas, new data from Trade Me has revealed.

Trade Me spokesperson Millie Silvester said nearly 5,000 New Zealanders took part in the annual survey which sought to find out more about Kiwi shopping behaviour during the festive season.

It found that 72 per cent of Kiwi are considering preloved gifts, a 20 per cent increase compared to last Christmas. The research also uncovered that over a third of Kiwi are cutting back on their spend this silly season.

“Many Kiwi households have been feeling the pinch, especially leading up to Christmas, and are looking at preloved gift options to get more bang for their buck at an expensive time of year,” said Ms Silvester.

The most popular types of gifts Kiwi said they’d buy secondhand include books, home decor clothing and toys.

“Shopping secondhand is not only good for your pocket, but it’s good for the planet and you might just find something truly unique for your loved ones this Christmas.”

When it comes to how we feel about receiving preloved prezzies, Ms Silvester said the vast majority of us are into it. “76 per cent said they’d feel happy or OK about receiving a secondhand gift on December 25th.”

Cost of Christmas

Despite plans to cut back, most New Zealanders still plan to fork out hundreds of dollars this year, but Ms Silvester said priorities are shifting. “Kiwi value time spent with friends and whānau. More New Zealanders are planning to spend less on presents and decorations, while fewer of us are cutting back on travel when compared with the year prior.”

More than a third of Kiwi (37 per cent) plan to fork out $200-$500 on their total Christmas spending which is up 3 per cent on the year prior, while those dropping $500-$1,000 this year is down by 4 per cent.

When it comes to how much we are spending on each present, most aim to spend $25-$50 per gift, which is about the same as last year.

Most have their Christmas shopping all wrapped up by 1 December

Survey results show that 27 per cent start their Christmas shopping in October or earlier and one out of four (25 per cent) get onto their list come November.

Ms Silvester said that’s not surprising. “We’re an organised bunch when it comes to Christmas shopping and we know that Kiwi love a good bargain.

“November is the month of sales, with Singles Day, Black Friday and Cyber Monday, so we’re not surprised that more than half of Kiwi start their shopping before December has even begun.”

However, not all of us are pre-planners, 7 per cent wait until the week of Christmas with 1 per cent admitting to leaving it to the last minute on Christmas Eve.

Partners and kids hardest to find gifts for

When it comes to finding the right gift, more than a third of Kiwi find their partner the hardest to buy for, up 11 per cent on the year prior. Kids came second, up from fourth place the year prior.

Ms Silvester said it’s getting harder for parents to shop for young ones. “There’s a huge variety of weird and wonderful toys on the market, and it looks like parents are finding it tricky to pick the perfect present for their tamariki.”

Kiwi don’t seem to have trouble buying for themselves though with just over half (53 per cent) claiming they also buy a little something for themselves at Christmas time.

Inflation impacts donations

Given the tough economic environment, it’s not surprising that fewer Kiwi are planning to donate time or money to charity this year.

While almost half (48 per cent) of us are still planning on giving back this festive season, that’s down 7 per cent compared to 2022. The Northland region is home to the most generous, with nearly two thirds (61 per cent) planning to do so.

Donating directly isn’t the only way Kiwi give to others, 28 per cent of those buying secondhand told us they’re doing so to support the community through charity stores.


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