Auckland, New Zealand, 15 November, 2023 – According to the latest data from New Zealand Post, Kiwi consumers spent a total of nearly $80m on Black Friday and Cyber Monday in 2021, making these shopping festivities a huge opportunity for savvy scammers to steal away holiday cheer.
In response to the expected increase in holiday cyber-attacks this season, Norton, a consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), has officially declared the Sunday after Thanksgiving as Cyber Safety Sunday, a day of action for holiday shoppers to prepare themselves and their devices to confidently shop online.
Cyber Safety Sunday officially kicks off Cyber Week, a period during which people may do a large portion of their holiday shopping. Around 27% of New Zealand consumers reported being targeted by holiday shopping scams during a previous holiday season, according to recent data from Norton. Cyber Safety Sunday reminds shoppers to prioritise their online safety and implement security measures to protect their personal and financial information.
“The huge spike in online shopping during the holidays is a huge opportunity for scammers to ramp up their attacks, which are more sophisticated and believable than ever,” said Iskander Sanchez-Rola, Director of Privacy Innovation for Norton. “We encourage people to spend time on Cyber Safety Sunday to understand the most prevalent scams and prepare for a safe online shopping experience ahead of Cyber Monday and throughout the gifting season.”
While the volume of scam attempts has increased, so have the success rates of fraudsters, with over a third of all those targeted becoming victims. Norton experts shared their top five tips on how to prepare for Cyber Week and defend against scams this holiday season:
Norton is committed to providing ongoing support and resources to ensure holiday shoppers have a safe and secure holiday season. By participating in Cyber Safety Sunday, consumers make informed decisions while shopping and contribute to a safer online shopping environment.
This Cyber Safety Sunday people can visit Norton.com to prepare for a safe shopping season and safeguard against online holiday shopping scams.