Fuseworks Media

Subway launches first new cookie flavour in 4 years for the Festive Season

Subway® has today announced the launch of their first NEW cookie in nearly 4 years. Introducing the Choc Mint Cookie – a rich double chocolate cookie with a refreshing peppermint flavour and festive red and green choc drops. 

 The Choc Mint Cookie will hit Subway® restaurants across Australia and New Zealand, with the limited time offer on-sale until sold out. 

 Subway® Director of Marketing for Australia and New Zealand, Rodica Titeica shared that over the last couple of years, Subway® cookies have gained nearly as much fame and recognition as Subway Footlong® subs and as such, a new flavour was deserved. 

 “When people think of Subway, they think Footlongs, and then they think cookies. 

 “This year, we’ve sold more than 53.6 million cookies across Australia and New Zealand. On average, that’s two cookies per person, per year,” Titeica said. 

 “The equity and brand love we’ve built in our cookies as a category alone is something to celebrate and we’re proud to be putting them centre stage once again this Christmas.” 

 “Our annual Cookiemas campaigns have played a huge part in our cookie success and so when deciding on the new flavour to release, a Christmas inspired cookie only seemed fitting.” 

 “We cannot wait for guests to try this new flavour, but they’ll have to get in quick.” 

 Baked in-house daily, the Choc Mint Cookie flavour joins the five fan-favourites of Chocolate Chip, Chocolate Chip M&M, Double Chocolate Chip, Oatmeal Raisin and White Chip Macadamia Nut, all displaying the cookie characteristics iconic to Subway of crisp edges and a soft, delicious centre. –

 

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