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Top Trade Me listings of 2023 revealed

A heart-shaped hole chip, a rock that looks like Aotearoa and Chris Hipkins’ hutt-issue headgear have come out on top as Trade Me’s most viewed auctions of the year.

Trade Me spokesperson Tiana Barns said the top auctions were inspired by topical events throughout the year alongside some items that made Kiwi laugh. “The stories behind most of these listings will make you smile, giggle, or remind you of key moments we celebrated as a country in 2023.”

Ms Barns said the most viewed listing of 2023 was found by 10-year-old Bianca while eating a bag of ready salted Bluebird chips. “The top spot was taken out by a heart-shaped hole chip which was found while Bianca was tucking into a bag of chips on a Sunday afternoon in July. Instead of just eating the chip, Bianca listed the treasure on Trade Me to raise money for Starship.

104,000 views later, Bianca raised $5,000 for Starship and walked away with the title of our most viewed listing of 2023.

“Coming in at second place was a natural wonder – a rock found on the West Coast of the South Island that had a natural lime deposit on it that looked remarkably like New Zealand.” The rock caught the attention of 82,000 Kiwi but no one hit the eye-watering $20,000 Buy Now.

Ms Barns said Kiwi remained true to their classic sense of humour throughout the year. “The proof is in the pudding as the top ten listings featured, not one, not two, but four phallic-shaped foodstuffs.

“Without fail, every year we see at least one funky fruit or vege make our most viewed listings of the year. This just goes to show, Kiwi love to have a laugh at what mother nature can produce. In 2023, third on the list was a radish in the shape of the male reproductive system. The root vegetable gained 58,000 views before raising $151 for the Auckland flood victims.

An excited Kiwifruit came in fifth place with 52,000 views followed by a “shy carrot” that fetched 42,000, coming in eighth place and raising $160 for the Cancer Society.

“Another huge moment for the country was when our then Prime Minister Jacinda Ardern announced she was resigning in January. As Kiwi from around the motu digested the news, an iconic TV interview with a very casually dressed incoming Prime Minister Chris Hipkins had the nation talking. On the same day, Chris’ cap and sunnies that he wore during the interview went up onsite. The listing description called it Chris’ ‘hutt-issue headgear [that] gives you the cred to hustle … or become Prime Minister.”

It wasn’t long before the auction went viral, clocking up 51,000 views making it our fourth most viewed listing of the year and selling for $1,580.

“New Zealand rugby league fans were also out in force this year and it was no surprise that in the wake of the Warriors winning streak we saw thousands of fans flock to site in search of merch. Coming in at number six was a personalised number plate UPDWAH. This auction gained a lot of attention and sold for $9,350 after almost 45,000 page views.”

Rounding out our top 10 list was one of the iconic Queenstown gondola cabins, which had close to 30,000 views, a mysterious photograph of Port Chalmers man named Allan that fetched 40,000 views, and a hot wee “prick” or chilli that had 25,000.

Trade Me’s top listings of 2023:



Listing name

Sale price

Seller’s location



Heart shaped hole chip for Starship





New Zealand shaped rock

Did not sell




Phallic-shaped radish





Chris Hipkins hat and sunnies





Horny kiwi fruit





UPDWAH personalised plate





Shy carrot





Photograph of Allan





Queenstown gondola





Hot wee prick




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