Fuseworks Media

‘Uber Eats prepares for Sunday’s big game by kicking prices back to 1987’

Legendary loose forward Sir Michael Jones on board as Kiwis can get their favourite dish for loose change

When we first made the decision to partner with the men’s and women’s national rugby union teams we wanted to enhance the game day experience for all New Zealanders. We also hoped to drive demand for restaurants and for driver and delivery partners. All with the goal of bringing fans together.

While we’ve supported both the All Blacks and Black Ferns in different ways this season, we know that with the men’s team on the verge of an historic four-peat we needed something special.

As every Kiwi looks forward to kickoff, Uber Eats is looking back to where it all began on home soil.

Specifically to 1987 in Aotearoa, when the world champion All Black’s claimed their sport’s biggest prize for the first time.

In a nod to that incredible moment Uber Eats is winding the clock back on four key menu items – one to symbolise (hopefully) every trophy lifting moment over the years – with the quartet reduced to roughly 1987 prices.

On Saturday October 28 and Sunday October 29 eaters will be able to visit select restaurants and get their hands on Cheeseburgers for $2, entire Hawaiian Pizzas for just $4, a heap of delectable Fish and Chips will be on offer for $3, while Hot Chips will never taste so good – with the ultimate side available for just $1.

The achievements of rugby legend Sir Michael Jones have also been immortalised in bronze, and he says while the prices have changed since 1987, somethings never will.

“Having had the privilege of been in the same boots as our boys in black in France, a final like this is probably the the biggest game of your life and is an exhilarating mix of excitement and stepping into the unknown, especially because it is our greatest foe and the team we respect the most, the Springboks. In the years since I’ve transitioned from lacing up on the pitch to cheering from the couch, the game has changed and the price of a bottle of milk has gone up, but that passion for the black jersey never leaves,” Michael says.

“My meal on Sunday morning will probably be a bit less regimented than what the boys in black eat nowadays, but it’s a universal experience to order some kai on Uber Eats and watch the big game, and we’ll all be supporting at 8am on Sunday.”

If history is anything to go by it’s forecast the retro prices will be celebrated by restaurants just as much as eaters. Kiwis turned to Uber Eats during the pool matches with match day orders up 37% compared to regular days in September. That demand on Sunday is set to be elevated even further with the eighties themed pricing available all weekend.

Uber Eats will fund every dollar of this promotion across hundreds of available restaurants to ensure the merchants experience more demand while still receiving the full price of the items they sell. So if an eater is seeing $3 off the restaurant owner will still bank the normally advertised price.

“To enhance the matchday buildup, and in the countdown to hopefully another moment of glory on the world stage, New Zealanders will be able to check out items at prices they would have last experienced when Funky Town was topping the charts and when the All Blacks bested the French at Eden Park in eighty-seven,” said General Manager, Uber New Zealand, Emma Foley, “We’ve been so proud of both teams’ hard work and commitment throughout the year and we wish the AB’s good luck heading into the decider.”

While Kiwis are only eligible to apply this promotion at a single merchant on one occasion across the weekend, we hope it puts a spring in their step this weekend.


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