Fuseworks Media

Leading digital strategist John Buckley joins Stuff

Stuff Group has announced the appointment of John Buckley to the newly created role of Director of Digital Revenue and Strategy. This is a key leadership position within the commercial Brand Connections senior leadership team.

Buckley is a seasoned brand and digital media expert who brings a wealth of expertise in crafting innovative and effective advertising solutions. Previously Chief Digital Officer at OMD New Zealand, he will play a pivotal role in progressing Stuff’s digital proposition for our business customers.

Stuff Brand Connections MD Matt Headland said he’s stoked to welcome John to the team.

“With his extensive industry experience, agency knowledge, and a deep understanding of the evolving digital landscape. John will be invaluable in ensuring our proposition stays compelling and contemporary. His proven track record in digital advertising, including time spent client-side at Air New Zealand, makes him the perfect leader to steer our digital revenue growth.”

Buckley said “I’m excited to join a brand that has a mission to make Aotearoa a better place through great journalism. Stuff already attracts a huge audience daily making it an essential component of advertisers’ plans and I’m looking forward to working with the team to take our digital solutions to the next level.”

Stuff.co.nz is New Zealand’s most loved news site, leading the way in engagement and time spent per person on site-.

“Our commercial partners already benefit from Stuff’s comprehensive suite of products and highly engaged audiences, providing exceptional reach and scale. We’re looking forward to John’s expertise to help us unlock even more value for our customers,” said Headland.


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