Gen™ (NASDAQ: GEN), a global leader dedicated to powering Digital Freedom through its family of Cyber Safety brands’ cybersecurity solutions, today released its top cyberthreat predictions for 2024. Gen experts stress the need for consumers to be on the lookout for highly individualised threats. From cybercriminals using deepfakes to mimic the voice and appearance of family or colleagues to spyware apps delivered via believable ads or direct messages, this year it will be more critical than ever to double check that what you think you see, hear, read and click in 2024 is what it appears to be.
“In 2024, cybersecurity will become even more engrained in the average person’s daily life. Long gone are the days when cybersecurity issues were only for companies or the ‘most digital’ people. Our team of experts foresees AI will play a huge role in how threats will be created, allowing criminals to create even more sophisticated and believable scams,” said Michal Pechoucek, Chief Technology Officer at Gen. “Every email, text, advertisement and phone call should be considered carefully to ensure there isn’t a scammer on the other side.”
Gen Top Predictions for 2024:
As cyberthreats become more sophisticated, targeted and harder to spot in 2024, Gen aims to arm consumers with tools, knowledge and tips to help protect themselves and their Digital Freedom. To protect against evolving threats, Cyber Safety experts at Gen recommend:
- Be sceptical: Cybercriminals often pose as popular companies, organisations or people in your network. Never directly click on buttons or links without digging deeper and verifying who is actually sending them to you. If you are not sure whether a text, email or social media is a scam, use the free Norton Genie scam detection tool to help guide you on how to react.
- Manage your passwords: Make sure your password is unique and avoid using the same one across different accounts. Use multi-factor authentication where available. Tools such as Norton Password Manager generate and manage secure and complex passwords, allowing users to ensure each account has a distinct password to prevent multiple account compromise when passwords are reused.
- Get privacy, security and identity protection: With the increasing volume and sophistication of identity theft, tools that alert you when your data has been compromised are vital. Norton 360 Premium offers all-in-one protection for up to 5 PCs, Macs, mobile devices, and tablets, Cloud Backup for Windows, Secure VPN to help keep your internet browsing private. It also not only detects when data has been exposed, but can help you remediate the issues.
- Protect more than just your computer: With malicious mobile apps on the rise allowing cybercriminals to track your online activity, make sure you keep an updated mobile security on your phone such as Avast Mobile Security, available for iOS and Android.
Gen is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. To learn more about Gen’s 2024 Predictions, visit https://www.gendigital.com/blog/news/innovation/cybersecurity-predictions-2024